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ABOUT US
We are not a traditional tackle shop
with the usual brands on our shelves. ASSAULT LURES is a place where ideas, innovation, and angler-driven solutions from the USA, Europe and Australia come together.
We are a Latvian company
with a mission to introduce these innovations to anglers who are always looking for something new and aren't afraid to experiment.
We offer a different perspective
a world where fishing is a creative hobby, a space where ideas and experimentation go far beyond what traditional brands provide.
We are for those who don't drift with the current
but choose to go against it. For those who know that real discoveries begin where standard solutions end.